Rheingold Theater

Rheingold Beer Jingle, music based upon Estudiantina Waltz (The Students' Waltz) by Paul Lacome (1838 - 1920), original French lyrics by J. de Lau Lusignan. It is unknown who penned the Rheingold lyrics.

Original Air Dates: 1955 - 1956 (NBC)

My beer is Rheingold the dry beer.
Think of Rheingold whenever you buy beer.
It's not bitter, not sweet,
It's the extra dry treat
Won't you try extra dry Rheingold beer?

This was a dramatic anthology hosted by Henry Fonda and Douglas Fairbanks, Jr. The tune was composed by Paul Lacome and J. de Lau Lusignan, but is often incorrectly attributed to Emil Waldteufel who first arranged it into a Bavarian beerhall-style bouncy tune.

 

RIGHT:  Miss Rheingold 1956